Just like any new experience, starting to use new tools and channels can be daunting Ace Social Selling. That’s why we’ve put together this list of 7 surefire strategies to help you get started with social selling.
1. Presentation is Key for Social Selling Ace Social Selling
If you wouldn’t turn croatia phone number data up to a meeting with a new prospect in shorts and a Hawaiian shirt, don’t have that as your profile picture on social media. Your profile picture can be casual or even quirky if that’s relevant to your business. Most people choose to play it safe and pick a clear head and shoulder shot of them in business attire.
You need to think about the copy on your LinkedIn profile, Twitter Bio, Website or Facebook page as the first conversation you have with someone. The content should be engaging and have enough information to reassure the customer that they have found the right person or business.
2. Word of Mouth is Still Important
91% of B2B purchases it is one of the most popular are influenced by Word of Mouth. Online recommendations hold just as much weight as hearing from someone directly. That’s why collecting reviews and recommendations should be one of your social selling strategies.
How do you get people talking? That’s where Word of Mouth Marketing comes in. Dropbox has used relationship selling to their advantage by offering their existing users some free additional storage if they recommend a friend. It’s a win-win strategy that has seen them grow to more than $4 billion in net worth with a relatively small advertising budget.
3. Be Credible
Another important part phone number vietnam of gaining confidence is being known as an authority in your area. To gain this reputation, you have to be a part of the conversation that goes on around your business, and that of your target customers.
This can mean sharing content on a blog, or in an eBook. It can also mean taking part in discussions on LinkedIn forums or sharing content to your feed that shows you are keeping up to date.
Boost your credibility on LinkedIn by asking your contacts to endorse you for certain skills. Then potential customers can see that you have helped others with the same or similar problems and will have more faith that you can do the same for them.
4. Target Your Market
Before you start using social selling, it’s vital to take some time and think about who you are selling to. Knowing your target market and coming up with a profile (or several profiles) of your ideal customer can help you focus your activity on where it is going to do you the most good.
You need data to carry out this task. If you know who your current customers are, that’s a great starting place. Looking at the demographics of your website visitors, existing client base or simply choosing the type of business you want to connect with will all help you know how to best approach them.