Objective : The campaign aims to maintain contact with current Netflix subscribers who have cancelled their subscriptions and offers to encourage customers to re-subscribe to their streaming channel.
Campaign : The campaign was designed to keep subscribers connected through WhatsApp, where the company sends reminders and updates.
WhatsApp overseas data users who opt in to the marketing campaign receive timely notifications and a series of recommendations on what to watch next.
Results : Netflix can now retain its existing subscribers and get inactive subscribers to re-subscribe to its channel.
Marketing campaign for the selfie contest on S-Bahn Munich
The S-Bahn (Schnellbahn, or city rapid transit railway) is a suburban rail service serving metropolitan regions in German-speaking countries.
S-Bahn improvised using surveys and polls in your digital marketing its trains and aimed to communicate with people and motivate more people to use public transport.
Campaign : In addition to simply placing banners around stations, they could use a modern digital channel – WhatsApp. Passengers had to take a selfie in one of the modern S-Bahn trains and share it via WhatsApp with the keyword “selfie” to a contact, which was displayed in many trains and stations.
How they did it : This adds a person to a lucky draw with the chance to win a fantastic prize. This could be a lucky draw for Apple AirPods and a presence in their online magazine. With these selfie ideas, rewards and bragging rights, they attract the target audience.
Results : They got together in 3.5 weeks –
- 250+ selfies
- Various mentions of the reconstruction on social media.
According to Mario Schmid aruba business database from DB Regio AG-S-Bahn Munich, the creative user interface, the image handling function and the possibility of developing a chatbot in WhatsApp played a major role in the success of the selfie campaign.
3. Use automation
Flipkart is upping its game with a creative personal shopping experience. TThe platform offers a variety of products ranging from electronics, clothing, food, books and more.
Flipkart most likely wanted to create a buzz around its upcoming online sales or discounts called Big Billion Days during the festive season by targeting these ads at people who had high attention.