WhatsApp Business API offers two-factor authentication for industries to protect sensitive data and ensure secure interactions. This clearly reduces the risk of identity theft, data leakage, and other security threats and dataset improves overall security.
But there’s a problem – while 7 in 10 customers say using two-factor authentication makes their online experience more secure, only 28% of customers use it when it’s available. Self-destructive disabling reason?
Higher opening rates
First of all, the 2FA process creates conflict for customers in terms of improving churn and reducing conversion rates for organizations. Additionally, since SMS provides superior convenience and a global purpose for companies, OTP-based messaging is expensive and can create security risks including smishing, exploits, delivery issues, and more.
Now install WhatsApp, which can bypass these issues and act as a great alternative or additional OTP delivery channel for ensure privacy and compliance in digital marketing messages. Here’s why it’s worth using two-factor authentication in WhatsApp Business API.
More stable supplies
In order to deliver one-time passwords via SMS, the recipient must have access to a cellular signal. This is not ideal for people who may be in an area with spotty coverage or for people traveling abroad without international data on roaming. On the other hand, WhatsApp messages can be received over Wi-Fi and, most importantly, through cellular data plans.
Companies can also avoid the complexity and fragmentation of SMS services and features when dealing with multiple mobile operators at the same time by implementing WhatsApp. Additionally, companies will not have to deal with different regional laws or, most importantly, the costs associated with the widespread use of SMS.
Companies are already reaping the benefits of the connectivity that WhatsApp provides. For example, Tokopedia, an Indonesian online store, used WhatsApp as one of its OTP verification channels and saw a 58% higher delivery rate.