Is the interface user-friendly and understandable enough?
- If you can easily guess which button does what, then you have a quality program. You won’t meet the needs of a marketing campaign if you don’t know how to use a mailing tool.
- Is there training? No one likes to feel helpless. And that’s exactly what you’ll feel if you don’t understand what to do dataset with the opportunities you’re given. So when you’re sold a “fishing rod,” make sure you understand how to tie a hook to it and bait it.
- Is there a trial version? How can you understand whether this product is suitable for earning money on mailings! if you can’t even! “touch” it visually? Find! out about the possibility of a trial period!for the! service! so that you don’t regret the money spent later.Some services allow you to send letters only to addresses from the benefits of multi-channel email campaign management which consent to receive emails was received. If the base you have collected was not obtained through an online subscription form, then not every program will allow you to integrate such a contact list.
Visual HTML editor, ability to embed your own code.
- It’s unpleasant when you buy a program hoping to quickly earn money on mailings, but in the end you have to pay the layout designer extra. The ability to visually edit will make your life easier. It’s enough to upload beautiful photos, compose a friendly text, add links and send to potential clients.
- Segmentation of lists. Check the possibility of grouping contacts by various criteria. Including city, age, gender, etc.database d without a focus on a specific target audience will have a higher chance of failure. If you send information to people from one city, and the database also contains contacts of people from another place of residence, then you will not earn money on mailings, but will spend extra money.