Properly configured popups significantly increase sales from the site Basic rules for an (conversion of the user into a buyer) . We have prepared several rules that will help increase sales and retain the loyalty of visitors.
Be concise
There is no need to describe all the details in a pop-up window. The purpose of a pop-up is to interest the reader in order to collect their data or redirect them to another page to clarify the details. You should not write more than two sentences, since a long text on a pop-up is simply inappropriate, it will not be read. It is enough to clearly describe the essence of the offer and add a laconic call to action.
Refusal from pop-up at the moment of entering the site
If you don’t do this, there’s a high probability that visitors will immediately whatsapp number list leave the page without having time to read the information. A pop-up window when entering a site is not only a loss of a client, but also a bad sign for search engines that rely on behavioral factors. After all, if a client immediately leaves the site, search engine algorithms notice this and conclude that the page is not interesting to readers and is not relevant to such a request. As a result, they simply stop showing it at the top.
Don’t use call-to-action widgets prematurely
If a visitor sees such a pop-up before they have familiarized themselves with your product, Basic create engaging digital marketing for subscribers rules for an it will be immediately closed. And there will be no more chance to get their contact. After all, if such a pop-up appears again, the user will consider it annoying and leave the site with a negative impression.
Don’t hide the window control – “cross”
Visitors react extremely negatively to pop-up windows without an exit option, especially hong kong phone number when visiting a resource from mobile devices. Without a “cross”, you will definitely not force users to leave their data. Rather, on the contrary – they will simply leave your site.
Check your Pop-Up for compliance with the rules
The Coalition for Better Advertising has created guidelines for creating pop-ups . If you don’t follow them, your site may simply be blocked.
What you definitely shouldn’t do:
- use video with autoplay and sound
- start a countdown without the ability to immediately close the pop-up
- fix the pop-up at the bottom of the page so that it takes up more than 30% of the screen
- trigger aggressive effects such as flashing