47 B2B Email Marketing Statistics to Boost your Email Strategy in 2024

Email is a fully-fledged technology that has been around for quite some time now. However, unlike other technologies from its time, email services stand its ground to this day.

In fact, many marketers and brands consider emails one of their strongest assets to this day. This gave rise to many studies and researches regarding email marketing.

To make things easier for you, I  sweden whatsapp number data collected the most recent data and findings in B2B email marketing statistics for 2024. Let’s dive in to check them out.

B2B General Email Marketing Statistics

Although business to business emails have huge similarities to those sent to customers, they tend to have some minor differences.

Here are some general case studies, facts, statistics, and research findings that regards email marketing:

1. According to Statista, in 2023, there were 4.37 billion email users worldwide. This number is predicted to jump to 4.59 billion users in 2025.
2. By the end of 2019, more than 293 billion emails will be sent and received across all devices.
3. According to other research, this number will bounce to 347 billion emails (sent and received) by 2022.
4. In 2018, Radicati Group reported that there  who needs to create a one-page website  were 1.75 email accounts per single user in the United States.
5. 99% of buyers, consumers, and customers check their email accounts every day.
6. Whether they’re at home, work, or mobile consumers, email users check their personal accounts about 20 times every day.
7. In a more digitally saturated market like the United Kingdom and Europe, this ratio jumps to 2.5 accounts for every user in 2019 as per the Data & Marketing Association of the UK.
8. By the end of 2019, Active email accounts will be 5.6 accounts.
9. In 2018, 77% of the United States population used email. The number is expected to grow to 80% by 2022.

Mobile Email Marketing Statistics

With the advancement in technology, more and more people open their emails through smartphones and tablets.

This increase in number led to the creation of a separate marketing field of mobile email marketing.

That increase requires no facts or statistics to prove it. However, to get the most out of the mobile devices, other aspects in the field needs some optimization.

Here are some of the recent findings related to mobile email marketing:

Inbox Structure and Email Marketing Statistics

Here are some studies, statistics, and facts related to the styling of the email and inbox structures:

1. Out of all emails sent by marketers, only 16% of them make it to the inbox tab. Here’s a guide on how to verify email address without sending an email.
2. Some words have been found to have a negative impact on open rates when used in the subject line. The words “help,” “free,” “reminder,”  calling list and “% off discount” were among these words.
3. The first 30 characters in the subject line are the most crucial, as they’re the only visible

Email Spam Stats

Spam email is marketers’ worst enemy.

Here are some stats regarding spam and how to lower your chances of ending up there:

1. Every day, 14.5 billion spam emails are sent to consumers.
2. 45% of all the emails sent are considered spam emails.
3. According to Chris Murphy from LinkedIn, the safest way to avoid getting your mail in the spam folder is by sending mail to subscribers only.
4. Unless you send your mail to those who’ve opened one of your emails in the last 6 months, the mail will end up in the spam folder.
5. Out of 12.5 million spam emails sent, only one email will ever get a response.