What if you could prioritize targeting your potential customers who are actually ready to buy?
That is, those who are already Hit the bullseye with looking for a solution or service like yours.
Without knowing a lead’s buying intent , your sales team risks calling them too late, because the competition was already there before you, or too early, at a time when the philippines whatsapp number data customer’s buying motivation is very low.
Purchase intent data, offered by some quality B2B data providers , gives you visibility into customers who are already researching your product or that of a competitor.
2. Relevant and personalized campaigns Hit the bullseye with
High-quality data enables the creation of tailor-made campaigns.
By gathering specific information about your leads’ interests and needs, you’ll get to know them better.
You can then develop personalized messages that are better suited to each target audience. This increases the likelihood of capturing their attention.
So instead of wasting time and money on unqualified who needs to create a one-page website or uninterested leads, you can focus on high-quality leads with the right data.
This leads to greater efficiency and better return on investment (ROI) from your marketing activities.
Data also allows you to segment your marketing efforts to be more precise.
For example, if you offer SaaS project management software, you can create tailored content for your audience segments:
3. Make the most of your marketing resources
With accurate data, you can get the most out of your resources.
To reduce your cost per lead, in terms of time, energy, and money, you need to aim right.
It therefore makes much more sense to target prospects with high potential customer value and ROI from the outset.
The best way to target your best future customers is to analyze your best existing customers and break down their characteristics.
Observe which business sectors use your product the most, which company sizes bring you the best returns, or which types of profiles convert best within your customer accounts.
4. 100% compliance guaranteed
High-quality data ensures your marketing activities comply with legal requirements.
By complying with data protection regulations such as GDPR , you protect your business from legal consequences and build customer trust.
Don’t ruin your success and your company’s reputation due to a potential data breach.
If a private phone number inadvertently slips into your contact lists customer database and your sales team contacts the person at that number, you could be liable for prosecution.
At Cognism, we constantly review and update the phone numbers in our database to ensure they are exclusively business phone numbers.
We verify our Diamond® numbers by calling these phone numbers to ensure the right person answers.
The financial losses from a sanctioned compliance violation are enormous, but the loss of customer trust is even worse.
Today, businesses are doing everything they can to ensure data protection is on their side in all their activities when it comes to customer data. It’s also important to be able to clearly demonstrate that they are collecting and storing customer data in compliance with GDPR.