Your Business Furthermore, marketing also seeks to achieve the results expected by companies, such as sales, profit, reputation and authority. Therefore, metrics and indicators are used to evaluate the performance of their actions and make decisions based on data.
All of this therefore involves several activities, such as research, development, pricing, distribution and promotion of products or services.
With the advancement of technology and Types of globalization, Marketing has transformed and given rise to new modalities, such as digital, social, viral and others.
In this text, we will present its main types, Marketing characteristics, advantages and challenges.
This way, you can choose the best one for your strategy.
Traditional marketing
Traditional marketing, however, uses offline means of communication to promote products, services or brands.
It therefore includes advertisements telegram number database in newspapers, magazines, radio, television, billboards, pamphlets, events, promotional stands and other forms of direct or indirect contact with the public.
Furthermore, it is based on the “Four Ps of marketing”: Product, Price, Place and Promotion, which are the basic elements to be defined and aligned to create an attractive and competitive offer in the market.
Digital Marketing
Digital marketing, however, uses online Types of communication media to promote products, services or brands.
It therefore involves actions carried outsourced marketing director: why and how (5 benefits) out on Google, social networks, blogs, applications, emails, videos, podcasts and other digital platforms.
Furthermore, its main pillars are: content, traffic and conversion, which are the elements, therefore, to be planned and executed to attract, engage and retain the public on the internet.
Beyond Digital Marketing and Traditional Marketing
In addition to digital marketing whatsapp phone number and traditional marketing, we know that there are other marketing that can be applied according to the specific characteristics of each business.
Some examples are:
Direct marketing:
It establishes direct contact with the consumer, without Marketing Types of intermediaries or distractions.
It can be done by phone, email, SMS or messages.
Relationship Marketing:
It seeks to create and maintain a lasting bond with the consumer, offering benefits, advantages, discounts or exclusive content.
Green Marketing:
Demonstrates the brand’s commitment to environmental sustainability.
Achieved through environmentally friendly products, educational campaigns or social projects.
Institutional marketing:
Reinforces the brand’s image and reputation among internal and external audiences.
This is done through social responsibility actions, cultural or sports sponsorships or corporate events.