It is one of the most powerful strategies in the digital world to create a direct relationship with your contacts. But what about you? Do you know what it means and how to use it in the best way?!
Knowing how to apply this resource can greatly improve your company’s performance and bring the desired results.
Below, we’ll explain everything you need to know about email marketing to create incredible campaigns.
Email marketing: concept and benefits
Email marketing emerged in the 1970s, when engineer Ray Tomlinson sent the first electronic message in history.
Since then, it has become one of the dataset main means of communication on the internet, both for personal and professional purposes.
The essential function of this feature is to increase customer engagement and loyalty through relevant and personalized content.
An email marketing campaign can be developed in text or HTML and contain products, promotions or content.
And we’ve listed a few more reasons for you to consider taking this shot:
Strengthen relationships:
It creates direct communication seo campaign in an ultra-competitive market with consumers, which allows you to send personalized and relevant messages to each segment of your list.
Promote your content:
Promote your articles, ebooks, webinars and other materials to your audience, generating more traffic and engagement for your website.
Nurture and educate your leads:
Maintain communication with whatsapp phone number prospects in a sequence of emails with educational and persuasive content, leading the sales funnel to the purchase decision.
Sell:
Forward exclusive offers, special discounts, launches, recommendations and other items that encourage conversion.
After-sales:
Maintains the offer of value and support to ensure customer satisfaction and retention. In addition to thank you messages, satisfaction surveys, usage tips, and feedback requests.
Types of Email Marketing and How to Use Them
Precisely because you can perform different functions during the negotiation stages, it is worth taking advantage of the different types of email marketing to consolidate your social presence.
This is all determined by your goal and also depends on the stage of the funnel your customers or prospects are in.
Take a look at some examples:
Bulk emails:
Usually sent at the same time to all contacts. They can be used to communicate news, events, promotions or relevant content to your entire audience.
Email sending:
They’re triggered automatically whenever a lead takes a certain action or meets a certain criteria. You can use them to confirm signups, purchases, downloads, or other interactions.
Segmented emails:
You usually send to a specific group of contacts, based on criteria such as profile, behavior, interests or location. This way, you can send more personalized and relevant messages to each segment.
Automatic responses:
They are sent immediately after a contact signs up to your list or takes an action. You can use them to send a welcome message, a digital bait, a nurturing sequence, or some other content that establishes communication with the lead.
Transactional emails:
Used to confirm a transaction or order made by your contact. They can be used to send receipts, invoices, tracking codes, or other important information about the purchase.