Conversion Techniques The goal of conversion in digital marketing can vary depending on the strategy the company needs, questions such as: Do I want to convert visitors into leads? Do I need to turn leads into customers? What will my post-conversion relationship be like?
If you have many questions, including the answers to these questions, you’ve come to the right place.
Below, you’ll find a comprehensive guide to digital conversion techniques your team should adopt to attract, engage, and convert more leads over time.
See some techniques to increase digital conversion
Apply SEO techniques
If you are looking for greater conversion in digital marketing, the first step is to invest in attraction actions. These actions will make your persona target audience reach your brand.
For this reason, SEO is an excellent dataset digital conversion strategy. Through its tactics, you make your website pages more attractive to search engines like Google.
This means that by applying SEO techniques to your website or blog, you increase the chances of them appearing as results of a search on Google, right in the top positions.
Being in the top positions on Google means more clicks and more traffic to your website.
But what SEO techniques should be adopted?
Content marketing is an important step, because through the content your future lead will understand what your purpose will be. At this point, we have two structures that need to be highlighted: the content itself, and a technical structure how to choose the right seo agency? based on keywords for the construction of the text.
Google’s keyword tool will help you understand what words are being searched for within your niche.
This way, you can insert these words into your website and blog, increasing the chances of Google recognizing them as the ideal answer to the user’s search.
Use keywords to write amazing, relevant content.
Use copywriting techniques to develop strategic content for digital conversion.
You should also create a variety of different types of content, such as:
- e-books;
- infographics;
- videos;
- audio posts and other resources that can help you create a stronger connection with your target audience.
Invest in paid advertising
SEO is a strategy that brings results whatsapp phone number in the medium and long term. If you want to speed up your sales cycle a little, invest in paid advertising .
Within the digital conversion objective, sponsored links, from platforms such as Google ADS and social media advertising, also aim to attract users to your website.
Create a social media presence
By using social media for business, your company can expand its online reach and work to generate more qualified traffic to your website.
This will happen if you follow some steps like:
- understand which platforms your personas are on;
- publishing compelling content;
- share updates and promotions about your company;
- share your content from other pages as blog posts.
In addition to attracting users to your pages, social media helps you encourage followers to engage with your brand. This will also help in the conversion stage.
Capture leads and amplify email marketing actions
After attracting users to your website, you need to retain that user. How?
Generating visitor conversion points into leads.
This can happen by offering rich content such as an ebook in exchange for contact information such as name and email.
With contacts in your databases, your team must create an email marketing strategy.
The channel allows you to establish a closer relationship with leads and promote new products and promotions.
Attention: don’t just send emails focused on your product or service. Offer valuable content for the different stages of the customer journey. For this, you will need marketing automation software.
Analyze your website
All of the marketing strategies we have listed so far aim to bring a user to your website, however, they are useless if the platform offers a poor user experience.
Periodically perform performance tests on the website to identify problems, errors and opportunities for improvement.
This prevents all your effort from being in vain, helps you obtain better digital conversion results and optimize your return on investment. After all, you stop wasting money attracting customers who cannot access the website.