Marketing Megatrends In fact, recent years have taught us that adaptability in marketing is crucial to creating successful strategies.
According to a survey carried out by Gartner with CMOs and marketing leaders, even in a scenario of financial and geopolitical uncertainty, the amount of revenue spent in this area has increased in recent times!
Building and strengthening communities
One of the main marketing megatrends for 2023 focuses on building relationships with your consumers through the creation and strengthening of communities for your brand (check out our post: Era of Connected Customers ).
The power that an engaged overseas data community has is immeasurable, even more so if created through exclusive partnerships and creative tasks, because in addition to the feeling of belonging, all this work drives sales.
Additionally, with consumers increasingly trusting companies over governments, brands can grow through user-generated content, establishing lasting connections with their audience.
Remember, brands represent the people they serve, so share your idea and give people an easy option to take action and participate.
Prioritize long-term influencer-brand relationships
Linked to building contact networks and a sense of community, another of the marketing megatrends for 2023 is the prioritization of long-term relationships seo agency: 11 keys to dominate your industry in search engine rankings with digital influencers and their audience, as a very powerful engagement tool.
In this sense, the growth of relationship marketing happens especially through connections with ‘nano influencers’ and not just celebrities. ‘Nano influencers’ are ordinary people who promote only the products they use.
Therefore, they are considered authentic and accessible, and their content is also seen as recommendations.
Make your purpose clear
At various points, setting objectives and making your positions extremely clear, make a brand gain space in the current market!
A study conducted by Deloitte concluded that whatsapp phone number there is strong. Evidence that brands that commit to their purpose are gaining a competitive advantage.
New generations are more aware of different topics and this change in understanding generates perceptive changes in the way this same market works.
Today, consumer behavior goes beyond what they consume, which is why companies need to be concerned about the impact they have on the world.
High-growth brands are 66% more likely to drive decision-making when they work on their purpose with customers.
LIVE broadcasts and content
Real-time interaction, known worldwide as LIVE, allows viewers to connect with a brand automatically. This triggers a mental sense of immediacy in people, which greatly favors increasing the reach and engagement of a company/brand.
Additionally, with live videos, brands can create not only content but also real interaction with their audience.
In fact, research carried out by companies such as Grand View Research has collected data that shows that video streaming offers enormous potential, which could reach an exorbitant figure of approximately 330 billion dollars by 2030.
Similarly, statistics from Wyzowl showed that 88% of consumers are hungry for more video, and 87% of marketers reported that video can increase a business’s revenue.
Gamification Marketing
Technique that aims to maximize customer attraction, capture and loyalty, based on an experience that involves game elements and design in the process.
Classic examples of this marketing practice are companies like McDonald’s, Starbucks and Under Armour, which have already used it very successfully. In 2019, the fast-food chain Wendy’s leveraged its audience with an RPG game inspired by the restaurant’s menu.
Conclusion
Digital users and consumers in general are increasingly unpredictable and immediate, a fact that has become quite evident in recent years!
Even so, there is a way for marketing campaigns to remain relevant, for example: always keeping the conversation with your audience alive.
Therefore, staying ahead of the game is essential amid this instability, even if a company cannot invest in all of these suggested trends, it must select at least a combination that is appropriate to its reality.