For many municipalities, this sounds overwhelming – and it is. For years, you invested in pages, strategies, and your team, and phone number librarynow everything seems to be changing again. Suddenly, everything has to be a Reel, you have to work with erratic creators, and find your way in a jungle of AI tools. It asks a lot, maybe too much.
Then there is the ethical dilemma: to what extent do you as a municipality Formats such as Instagram Reels are designed to let users scroll endlessly, while AI can undermine the authenticity of content. At the same time, these developments also offer enormous opportunities to distribute local content more intelligently. A well-considered strategy is the basis.
These are the 5 social media trends for 2025 that you as a municipality should take into account, or consciously not take into account.
1. Short-form video at the core of your strategy?
In 2025, short-form video will remain the dominant form of content. Whether it’s TikTok, Instagram, Facebook, YouTube want to contribute to trends that are potentially harmful? or even LinkedIn, the platforms are all betting on it: short, powerful videos that quickly grab attention. Algorithms reward this type of content because it often generates immediate engagement. In other words, it’s addictive.
I am not saying that it is easy to score with short-form. The opposite is true. In addition to the necessary technical skills, it requires a strategy that is hong kong data tailored to the algorithm and the users there per platform. And long-form content?want to contribute
That remains indispensable, more about that later
Tip: Test your Instagram Reels with non-followers with Trial Reels. Try different hooks, sounds or tempos and see what works. That way you can bounce back those cringe videos that colleagues just want to throw online, before it’s too late.