47 B2B Email Marketing Statistics to Boost your Email Strategy in 2024

Email is a fully-fledged technology that has been around for quite some time now. However, unlike other technologies from its time, email services stand its ground to this day.In fact, many marketers and brands consider emails one of their strongest assets to this day. This gave rise to many studies and researches regarding email marketing.To make things easier for you, I collected the most  indonesia whatsapp number data recent data and findings in  email  statistics for 2024. Let’s dive in to check them out.

B2B General Email Marketing Statistics .

Although business to business emails have huge similarities to those sent to customers, they tend to have some minor differences.

Here are some general case studies, facts,  and research findings that regards .

  1. According to Statista, in there were billion email users worldwide. This number is predicted to jump to billion users in
  2. Whether they’re at home, work, or mobile consumers, email users check their personal accounts about 20 times every day.
  3. In a more digitally saturated market like  basic rules for an effective pop-up the United Kingdom and Europe, this ratio jumps to 2.5 accounts for every user in 2019 as per the Data & Marketing Association of the UK.
  4. By the end of 2019, Active email accounts will be 5.6 accounts.
Mobile Email Marketing Statistics

With the advancement in technology, more and more people open their emails through smartphones and tablets.

This increase in number led to the creation of a separate marketing field of mobile email marketing.

That increase requires no facts or statistics to prove it. However, to get the most out of the mobile devices, other aspects in the field needs some optimization.

Here are some of the recent findings related to mobile email marketing:

Inbox Structure and Email Marketing Statistics

Here are some studies, statistics, and facts related to the styling of the email and inbox structures:

  1. Out of all emails sent by marketers, only 16% of them  contact lists make it to the inbox tab. Here’s a guide on how to verify email address without sending an email.
  2. Some words have been found to have a negative impact on open rates when used in the subject line. The words “help,” “free,” “reminder,” and “% off discount” were among these words.
  3. The first 30 characters in the subject line are the most crucial, as they’re the only visible characters in Apple’s iPhone email app.

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