If vague objectives Clarify goals are set, staff on the ground will not know what to do and will be forced to respond in an ad-hoc manner.
For example, abstract goals such as “increase sales” or “improve customer satisfaction” are difficult to translate into concrete actions, and members’ perceptions tend to be inconsistent. One person may think that “developing new customers is the top priority,” while another person may decide that “following up with existing customers is important,” leading to differences in direction.
By applying the
SMART principle and setting a goal such as “Increase the number of new leads by 20% year-on-year by December 2025,” it becomes clear what to be , and by when, and to what extent, which will serve as a guide for action.
In this way, by clarifying “what to achieve, by when, and how,” team members will be in their awareness, making it easier for each individual’s actions to be directly to achieving the goal.
Easier to manage your progress
Regularly checking your progress is essential to achieving your goals. The SMART principle emphasizes that middle east mobile number list goals must be measurable, making it easier to visualize progress with numbers and indicators.
If you set a goal such as “increase monthly website visitors by 20%,” you will be able to use data from Google Analytics and other tools to gauge your progress. If you experience delays in reaching your goal, you will be able to identify the cause and flexibly adjust your measures.
The importance of such progress
Management is also in corporate performance management. According to a study why did cognism choose to expand to europe? by Zenger Folkman, a leadership development company in the States , companies with clear goals perform 20% better than those without.
It’s easy to stay motivated
One of the reasons why many business people give up halfway through their goals is because they set b2b reviews unrealistic goals. A goal such as “increasing sales by 50% in one month” is extremely difficult to achieve, and as a result, it is difficult to maintain motivation.
However, if you follow the SMART rule, you can set a realistic goal while considering the achievability of the goal, so you can set a challenging goal. If you set a specific and achievable goal such as “increase sales by 10% within six months,” you will accumulate small successes, which will help you maintain motivation.
In addition, having a clear
time-bound goal also has the psychological benefit of making it easier to continue taking action toward achieving your goal. A study in the Journal of Psychology that people who set time-bound goals were significantly more likely to achieve them than those who did not.