Too often I talk to content marketers who, in some way or another, tell me the same thing:
“My company has spent over $10k last month on this Content Marketing Questions content marketing thing and we’re getting no results! This isn’t working, I don’t think we should keep investing in content marketing at all.”
The problem doesn’t lie in the usa whatsapp number data channel — content marketing — but the approach.
Carl Jung once said, “To ask the right question is already half the solution to a problem.“
I’ve never thought I’d quote an analytical psychologist in this blog, but he was dead on.
Are you hiring the right Content Marketing Questions
Hiring people isn’t as important as hiring the right people.
If success was simply a matter of hiring the most people, everyone would be succeeding at content. Yet as the Content Marketing Institute report shows, only 24% of marketers say they’re very or extremely successful at managing their content marketing.
Content marketing is more than content, and it’s more than marketing. Ironic, yet crucial.
You can hire the best content writers, but take the marketing out of the equation, and no one will ever read your content.
Promote your content with Facebook ads, about doing more send tons of outreach emails, and leverage the audiences of top influencers, but if the content stinks, fuhgeddaboudit. You’ll get no results.
Hire marketers
Promoting content is tricky, as the point of content marketing isn’t to push for a sale right away, but to connect with the audience and leverage their trust to your advantage.
It takes specific marketing skills to do so, like:
Hire content marketers
A content marketer needs to know how to promote that content as well. The problem is, promoting content isn’t like carrying out a paid media campaign. You can’t stuff your content into people’s throat.
I’ll be the first one to tell you it’s easy to find people who consider themselves content marketers, but few who can actually write and promote content equally well.
I’m personally better at writing than promoting (although I’m working on the latter). Some others are the opposite.
Do you know what it takes to succeed?
When I was in high school, I wanted to be a historian.
One day, one of my teachers asked me what I wanted to study in college. Proudly, I said “history.”
I can still remember her rolling her eyes liechtenstein number and saying “you clearly don’t know what you want.”
The sad part was that she was a historian.
“Know what you want before you do anything” is what I was told before I could even grow a full beard.
You need to know what you want before you can succeed with your content.
I know, I know, this is super obvious.
What I mean by “know what you want from your content” idea is this:
If you don’t know what the end result looks like — how you will use content marketing to grow your company’s revenue —, you won’t be able to hire the right people to help you.