Ask yourself the following questions:
- What makes you different from other online stores?
- How much does your product cost?
- What is the quality of the products?
Now use these answers to tell the buyer about it. Also, look at what your Create a unique selling customers write about you and what words they use. These are the keywords that describe your USP.
Increase value for the buyer
Not all products fit the “buy and enjoy” description. Some require additional actions from the buyer , such as:
- install;
- tune;
- collect;
- free shipping;
- delivery and free lift to the floor;
- for “product on order” – preliminary sale at a discounted price.
Offer the consumer additional services by taking on these tasks yourself. Create a unique selling You can do them for free, gaining loyal customers.
Make the most of your newsletter
Once you have received your customer’s email, you should keep in touch with them via automated emails. This is also a great option for promoting your special offers and information about new products.
Create email chains
Properly setting up a series of emails will help bring the buyer back to the site to make a purchase.
- The first emails are the ones that provide useful information, with minimal use of product advertising and only where necessary.
- Once you have gained the trust of your followers, you can offer to make a purchase.
This strategy is a win-win because your readers get useful information, and you earn their loyalty and increase sales in the store.
Collect customer reviews
Collecting customer reviews is a great way to get honest feedback on what they think about your store.
To do this, use mailing services and ask customers to leave feedback about the manager’s work, the quality of the purchased product and the difficulties he encountered.