Data enrichment tools are software platforms that enrich your prospect and company databases with key data points, ranging from your contacts’FAQ data enrichment email addresses to your company’s annual revenue.
Most data enrichment tools work like databases linked to your CRM and automatically fill in missing fields you define.
It is good to know that many tools with data malaysia whatsapp number data enrichment functionality have a name other than data enrichment tool or data enrichment.
They can be called business intelligence platforms or prospecting tools and offer data enrichment among other features.
What types of information can be enriched using a data enrichment tool? FAQ data enrichment
Each enrichment tool offers its own data points to update your contact or target company lists.
The main commercial information enriched by prospecting software is:
- Demographic data: names, email addresses, phone numbers, locations, employment history, skills.
- Firmographic data: company name, company location, company industry, number of employees, revenue information such as annual recurring revenue.
- Time series data: company relocation, prospect departure or arrival, company acquisition, company financing, company IPO, new hiring, event attendance.
Some data enrichment software specializes in specific industry marketing today: digital strategies for product promotion industries or regions, while others, such as Cognism, offer reliable and internationally compliant data .
What criteria should be considered when choosing a data enrichment tool?
When choosing a data enrichment tool, start by determining the specific needs of your team and business.
What data points do you need to manage your marketing and sales campaigns? CEO phone numbers? The technologies used?
And what about your budget? What are your must-have features?
Data availability: Identify critical data points and geographic areas where you lack up-to-date information. Then find a tool that provides them with a high level of accuracy.
What is a data enrichment tool and what is it used for?
Once you’ve narrowed your search down to two or three platforms, schedule a live demo with a company sales representative. They’ll show you how the platform contact lists works and answer any questions you may have.
To get the most out of this meeting, prepare a list of questions about the above and anything else you would like to know.
Ask use-case questions like, “If I want to do X, how can the software help me?” This will give you insight into the tool’s capabilities and show you exactly how it automates or optimizes your core activities.