Google has confirmed three key factors that can increase the frequency of Googlebot crawling your site . which can be crucial for SEO and content indexing. Gary Illyes and Lizzi Sassman from Google said that while constant crawling isn’t always necessary. there are ways to get Googlebot to revisit your site. These factors include frequent content updates. technical changes to your site. and an increase in backlinks. Using this knowledge can help you optimize your site’s crawling and ensure that new or updated content is quickly indexed and available to users.
SEOs suspect their competitors of buying links
According to a recent Editorial.Link survey of 113 industry experts. a surprising 92% of SEOs and link builders believe their competitors buy backlinks. This statistic highlights an ongoing debate in our community about the power and value of links.
Are purchased backlinks a shortcut to SEO success ? Or are they a big risk?
Let’s dive into this topic and see if buying backlinks is a viable strategy in 2024.
Reddit is considering adding AI-powered search results
Reddit recently announced plans to introduce AI-powered search features . a move that could significantly improve users’ ability to find relevant content on the platform. CEO Steve Huffman said during the company’s Q2 2024 phone number list earnings call that Reddit is actively exploring ways to integrate AI into its search tools. While details remain limited. the development could mark a significant step forward in search personalization and efficiency. potentially enhancing the user experience and contributing to further revenue growth for the company. which is already reporting a 54% increase in revenue this quarter.
Google is phasing out Smart Campaigns in favor of Performance Max
Google’s move from Smart Campaigns to Performance Max signals a significant shift towards a cross-platform. AI-powered advertising solution. This change impacts advertisers using Google’s simplified campaign management tool and what services do seo agencies offer? signals a broader shift towards cross-platform. AI-powered advertising solutions. Performance Max represents the next generation of Google’s approach to digital advertising. leveraging AI and machine learning to optimize ad performance across platforms.
Understanding how your competitors
Performing in search is essential to gaining an advantage. Competitive SEO analysis helps you understand where other brands in your category are ranking and where you could gain positions.
Competitive analysis also includes white space analysis, which identifies areas of untapped search opportunity in your industry. By fax marketing understanding what your competitors are and aren’t targeting, you can uncover ways to differentiate your SEO strategy, content strategy, and ultimately your brand from them.
The most valuable thing that It helps you understand not only where you are right now, but also where you should be heading and how you can get there.