Google is a club all of its own. And just like in any club, there are estonia phone number list rules to follow if you want to be included. Violate those rules, and you’ll get a penalty. If one or more actions on your website (or toward it) violate Google’s Webmaster Guidelines for indexable content, it can trigger a Google penalty that puts your site at a huge risk in search results. Sometimes you might even see it completely disappear from the SERPs. If you’ve found yourself in that position, follow this Google penalty removal guide to undo the damage and get back in Google’s good graces.
Types of Google Penalties
Google assigns two types of penalties: algorithmic penalties and manual webpage size – why is it important? and how do you optimize it?
actions. Thankfully there are only two, but don’t let out a breath of relief already—these two give you plenty to deal with! Algorithmic Penalties When you hear that websites have been hit by strange beasts called Panda, Penguin, Hummingbird or Payday, what you’re hearing about are Google’s core algorithm updates. These updates always bring along both good and bad news for webmasters.
For example:
- Sites hit by Panda (the “content penalty”) have filled the web with low quality content, including thin and duplicate content, as well as content farming.
- Sites hit by Penguin (the “link penalty”) have committed the crime of creating link schemes (think non-social link exchanges and paid links), with keyword stuffing to add some flavor.
Manual Actions
Manual actions are issued against your site by a human germany cell number reviewer at Google. If you’ve received a manual action, it’s because the reviewer found that your site doesn’t meet their Webmaster Guidelines. In one of their support pages, Google lists the types of manual actions or penalties that can be applied to your site. You can get a manual penalty for:
- User-generated spam
- Structured data issues
- Unnatural links to/from your site
- Thin content with little or no added value
- Cloaking and sneaky redirects
And the list goes on.
As you can probably gather, manual penalties target spammy and deceptive behavior. These are usually more serious (and harder to remove) than an algorithmic penalty, but it is possible.
I’ll go into these penalty removal methods a little later in the post. But first, how do you know if your site has been penalized?