No matter how effective and popular it may be, content marketing costs money.
Whether you have to hire content writers, invest in paid media ads, or use expensive marketing tools, to make your content marketing strategy, you need to make a serious financial investment.
In this article, you will learn how much content belgium whatsapp number data marketing costs, and how you can expect to invest in it.
Let’s get started.
The Costs Depend on the Strategy
Before discussing specific content marketing costs, we need to take a quick look at the parts that constitute a content marketing strategy. These parts will define the ultimate costs you need to incur to implement your strategy.
Content Planning and Governance
The first part of any content marketing strategy relates to the strategic and administrative part of a content marketing strategy.
By governance, I’m referring to the organization of your content development process, which, in turn, defines the steps your company takes intuitive navigation to every detail to create, publish, and promote a content piece.
In other words, content planning defines the strategy your company will use to achieve its goals, while governance defines who will be responsible for implementing the plan.
The fewer people involved in your content marketing process, the simpler the governance. As more people become involved in the process, the more complex (and important) the governance becomes.
Content Creation
When it comes to creating the content defined in your strategy, the people involved, and their skill will determine your costs. If your content strategy focuses entirely on writing articles, then your writers will be your main expense. What’s more, the experience, topic, and industry will also impact the content creator’s costs.
To see more about what you can expect to pay a content writer, check the following article where I walk you through the rates for writers, editors, and copywriters around the world:
Are Your Content Writing Rates Too High or Too Low? Here’s How to Find Out
If you decide to hire a freelance content liechtenstein number writer, your costs will be their writing rates.
If you plan to create ebooks, videos, webinars, among other content types that require a large investment for their production, then your content creation costs will rise quickly. Some of these costs will include:
All of these costs can oscillate from a few dollars, if you use Fiverr to create a simple graphic, to thousands, if you plan to develop an in-house video production studio (think what Wistia does to see what I mean).