eneral management always ends up asking for accountability. Developing a presence on social networks requires (this is done over a period of time) and How to measure . Management has every right to verify that these two precious resources are being used properly. The goal of this is to show that social selling is indeed part of the developed by sales managers, and in order to do this, to rely on metrics identified as soon as the venture starts.
Indicators to watch
This first set indonesia phone number data of metrics is the most obvious one, and it’s also the one that jumps out at you when you view a Facebook page or Twitter account. Watching them means answering this question: “Am I visible on social networks?”
The number of “Likes” on Facebook or followers on Twitter or links on LinkedIn are All social networks let you know a little more about posts than the number of “Likes,” for example. May represent. You need to be able to measure the impressions of your posts: the number of people reached (those who see the post), the number of clicks on
Commercial indicators
Social selling should have a major red flag a positive impact (if possible) on your commercial activity. This should help you save time in identifying leads and forming contacts. Social selling should generate more meetings (compared to the number of leads) and opportunities. In short, it should make you more productive. If not, this means that you’re not on the right path and you need to reorient yourself.
To verify this, take the time to report and compare your status pre-social selling and post-social selling. Don’t forget to use equivalent periods as references (the same month every year. For example) and verify that your results cannot be influenced by another internal or external element!
social selling into your CRM
Do you want to liechtenstein number facilitate the calculation of the ROI of social selling and tracking indicators? It can be very worthwhile to combine these two indicators with your CRM. Like with many commercial intelligence tools (such as business apps), the actions initiated through social selling can be plugged directly into your CRM. That way, you can see the ROI at a glance and see in specific terms what social selling has contributed to your commercial activity and justify your strategy to sales management