How to Use Inbound marketing can be for any type of business, from small businesses to large corporations. By using inbound marketing, you can capture the attention of potential buyers, build trust with them, and make them feel comfortable buying from you.
In this article, we will discuss how to use attraction marketing to effectively persuade and sell products or services.
How to persuade and sell through attraction marketing
Inbound marketing can be broken rcs data down into four stages. In each stage, you will use digital marketing strategies to attract the right people .
After all, there’s no point in having a store full of people who aren’t really in the products and/or services! Let’s take a closer look below…
Attraction methodologies
Attraction marketing is into 4 stages and in each of them, the use of digital marketing strategies revolves around on-page optimization techniques used by seo agencies attracting the most assertive audience possible.
These 4 steps, which make up the customer journey , are:
- Attraction;
- Conversion;
- Closing;
- Enchantment
It is important to note that adjustments may occur during the process, meaning that they do not necessarily act in a linear manner. Well, you must be wondering, how do I apply each of them in a business.
Attraction
As above, the first goal is to whatsapp phone number attract the right people to your business. To do this, you can employ content marketing techniques, such as social management and content production through blogs.
This will bring more visibility to your brand, as well as help your audience discover difficulties and how to solve them. Then, it is through the other steps.
Conversion
At this stage of the journey, you should start capturing leads, getting their contact details so that they can become customers in the future. Do this by offering rich, quality materials that add value to the lead, for example, e-books and well-research.
A good example of a lead capture strategy is the creation of a persuasive landing page with a form for the lead to fill in with their details in exchange for the interesting material.
Closing
At this point, the lead gets closer and closer to making a purchase, as they already know what their problem is, but may still be unsure whether the solution is really the best option.
Therefore, you must nurture it with content that proves the effectiveness of your product, mainly through constant email marketing .
Comparative charts, free consultations, tests and customer testimonials are some examples of content that also work well at these times.
Enchantment
After the purchase is made, the work is not over yet!! Therefore, focus on after-sales , an extremely important phase for the customer to become loyal to the company , because loyalty is precisely what can lead a consumer to promote a company spontaneously .
Understanding this key issue, a good practice is to send an email with a satisfaction survey and tips for the proper use of the product by these consumers.
Sales funnel
Essential factor for a business’s customer journey and numbers (profits) to be good.
A sales funnel that goes through a well-process makes a big difference in all phases. Especially in the digital universe, where everything is very instantaneous and urgent.
For example, imagine that we have a pyramid in front of us. The base of which would represent everyone who would be by an advertisement, announcement or publication by you.
The ‘middle’ of the pyramid can be to have 2 different stages. One part with customers who know what they want and another with a segment of the public who wants and is able to consume the product/service that is being.
And finally, at the ‘top’ of the pyramid, we have that typical customer profile that acquires and consumes assiduously, often organically and even recommending it to other people close to them.
Attraction channels
Does your company not have a blog yet? If the answer is NO, stop everything you are doing and focus on building one right now. Because know that your customer will not be able to find your business on the Internet if you do not have these tools well.