Campaign : The brand introduced an automated chatbot to help people make purchases, but they added a twist by featuring famous Indian Bollywood movie star Amitabh Bachchan on screen.
How they did it : The company created multimedia communications using all the different conversation formats that WhatsApp provides, such as images, videos, audio, and emojis. The customer could also learn more about the sale through emoji-enabled puzzles and games on WhatsApp.
Results : In 2 weeks, the numbers showed that WhatsApp marketing was working effectively. Here’s how the ratio compared to when they weren’t using WhatsApp –
- 3.5x more conversions
- 7x more quality visitors (based on time spent on the platform)
- Income 2.5 million US dollars
8. Saffola’s ‘Beat The Crave’ Marketing Campaign
WhatsApp Marketing Campaign for Saffola Brand Saffola is the market leader in edible oils in India for 30 years; it stands phone number database for purity and trust among customers due to its extensive antioxidant system that helps boost immunity. The company uses LOSORBTM technology in its products, which results in less oil absorption during cooking to maintain your health.
Objective : To encourage people to engage with their health brand, Saffola decided to focus their advertising on curbing the temptation to reach for unhealthy foods. They were launching a new active weight loss product, and this was part of a larger marketing push.
Campaign : To promote better eating habits, Saffola created a WhatsApp chatbot. Users could message this bot anytime they wanted some comfort food. In response, the chatbot would try to distract the user by rapping, playing games, and playing recorded encouraging messages in an attempt to promote Suffola’s newly aruba business database launched weight loss drink.
How they did it : Users volunteered to join the “Beat the Crave” campaign by entering their WhatsApp number on Saffola’s website, which put them in touch with the company’s “digital audio buddy.” Like any good buddy or professional trainer, this acquaintance also discouraged users from eating unhealthy foods.
When users messaged the the role of ai in email campaign management snack craving bot, they would continually receive an encouraging text or voice message to help them “beat their snack cravings.”
Results : As a result, Saffola’s WhatsApp campaign was a remarkable success, receiving over 1,60,000 microsite visits and 82,49,757 Facebook reach.
WhatsApp has grown to over 6,000 subscribers, the brand has helped satisfy the appetites of nearly a million people, and most importantly, sales have increased by over 500%, with repeat visits accounting for over 12% of total visits.
9. Persil Kufua Expert Marketing Campaign
Persil is a well-known brand, a leading manufacturer of washing powders, produced by Henkel. The company is a multinational, best known for its diverse product portfolio, which