Globally, it is no longer about mass reach, but about real impact within the community. So beneficial for the municipality. Big influencers make way for niche experts and micro-virality: content that goes viral within small, but involved communities. Made by creators who focus on specific topics and local issues. This type of content is often more authentic and creates a bond between creator and target group.
Tip : Opt for an always-on content strategy instead of short campaigns. This way you build long-lasting, authentic connections email data and deep engagement.
Keep It Real
A good example is Keep It Real, a social project in Amsterdam Zuidoost. Experts from the neighbourhood, who speak the language and know the problems, help young people in difficult situations to make better choices. Through workshops in education, they share their life lessons and start a conversation. The message is spread online through a podcast, in which short video snippets link to more in-depth content. One reinforces the other. This always-on approach reaches thousands of young people from the neighbourhood, precisely the group that it affects.
The Yup and the Jordanees
Another example is the popular TikTok series De Yup en de Jordanees by Kiki Bosman. Kiki, as ‘Yup’, talks to Identify characteristics such as industry residents of the Jordaan who often feel driven out by that same Yup. Recipe for disaster, you might say, but nothing could be further from the truth. This honest, straightforward approach leads to hilarious anecdotes, personal insights and sometimes emotional stories that bridge the gap between two groups. The idea is hong kong data simple: by starting a conversation, regardless of your background, connections and a stronger community are created.