Encryption comes standard
The !world’s most popular !platform provides end-to-end encryption. Unlike SMS! messages sent via WhatsApp! are protected rcs data and encrypted at! every stage! of the process. From the customer’s device and the WhatsApp Business service provider to the! company itself! its messages in processing and exchange!receipt are stored to prevent unverified! access.
SMS has a trust issue: How can a customer know that the SMS they received actually came from the company and not from a scammer? While companies can use “sender ID” to verify the authenticity of a text message, the firm is dependent on mobile phone carriers, which may or may not provide this feature. Signaling extreme caution to customers and logistical problems for businesses.
This issue does not affect WhatsApp. Any company that uses social media to conduct business must have either an official business account (which has undergone additional verification to receive or a business account, which digital marketing to drive event signups indicates that WhatsApp has verified the company.
However, SMS does not provide this kind of trust.
Implementing 2FA in WhatsApp Business API
Organizations can implement an additional layer of two-factor authentication security in the WhatsApp Business API by following the platform’s instructions and API documentation. This sometimes includes data on integrating an additional authentication process into the login process and ensuring that one-time codes are handled when sent to users in WhatsApp.