If having a social media presence is essential. Then it must be optimized Social selling: bringing. In terms of marketing. We put everything on content and personal branding. An inbound logic that. When it is well established. Naturally attracts prospective customers accelerating decision-making and closing.
Social selling: the sales tool for
The marketer iceland phone number data creates the content, and the sales representative uses it in the right place at the right time. However, this requires them to adopt sales intelligence solutions.
target good leads and get to know them before making contact, pick up on weak purchasing signals, identify levers of influence, anticipate the competition, release the channel decisions, etc. Social selling uses big data to tell us when and how to approach a potential customer, thus maximizing our chances of success.
Make your employees ambassadors
To achieve this alignment between the marketing and sales teams, sales representatives must not only post content on social media networks (social media marketing) but also engage in professional branding: Every sales representative will become disruptive ideas for strong teams a brand ambassador (employee advocacy method).
Because leads and prospective customers would rather follow people than companies on social media, employing a social selling strategy on professional social networks contextualizes marketing content and makes it more visible and relevant. It’s a winning ticket for companies that become more attractive and trustworthy.
Define your editorial policy
Defining a clear editorial policy among employees is paramount to having homogeneous liechtenstein number discourse across various social media networks. It is standard for managers themselves to develop their social media presence to set an example.
If before, the marketing team generated leads and the sales team contacted the customer, purchasing conduct in B2B now tends to blur those lines. The way to a sale is no longer linear and involves more and more people in the purchasing process. Through intelligent, targeted actions (events, advertising campaigns, reports, etc.) social selling is a key tool in the stage preceding a purchase, accelerating decision-making and closing.