interests and needs of your potential customers Tips to improve. Statistics show that 62% of potential customers do expect personali offers.
1. Lead generation
To manage leads, you need cameroon phone number data to attract them. This is done through online prospecting. Advertising campaigns, posts via social networks and blogs, email campaigns. Lead generation helps to collect contacts of potential customers. To generate and build up a database of leads to create personalized offers.
When potential customers find your company and start communicating on their own, it is an inbound lead generation. The flow of inbound leads can be generated through SEO promotion. Visibility via specialized B2B websites. Communities and marketplaces, and social media posts.
2. Lead scoring
Next, potential buyers for everyday users are evaluat for their interests and engagement. This process is call lead qualification, or lead scoring. Leads are assess by their willingness to buy and to pay. In simple terms, it’s the segmentation of leads into:
Hot leads, who are ready to buy at the first contact.Warm leads, who have a specific ne, ready to examine your product, but not yet ready to pay for the product.Cold leads, who could potentially be interest in your product, but are not ready to buy at the moment.
3. Lead distribution
The next step is to determine who will be responsible for each group of leads:
Cold leads can be warm up with email chains (Marketing Automation).
Warm leads are usually handl by marketers: offers are prepar, and presentations are made according to the client interests.
Hot leads are handl by sales managers with the interests and preferences of potential customers in mind.
4. Lead nurturing
Lead nurturing is the process phone number vietnam of working with the leads at various stages of the sales funnel to stimulate them to purchase.
According to Marketo, companies that do lead nurturing generate 50% more warm and hot leads at a lower cost.
On first contact, you ne to offer potential customers a personaliz, relevant content that takes into account their readiness to buy your product. Show them the value of the product, dispel doubts to lead them to purchase.