The DACH region (comprised of Germany, Austria, and Switzerland) is attractive to many companies looking to expand into new European markets. Indeed, Germany is the What legal requirements largest economic market in Europe, with strong purchasing power.However, Germany is highly regulated when it comes to compliance requirements, which can unfortunately lead to unforeseen complications for those who are not prepared….We spoke to Gregor Hufenreuter , Operating Partner at Armira Growth israel whatsapp number data and Country Manager DACH & CEE at HubSpot, about the dos and don’ts of successfully implementing GTM strategies in the DACH region, to avoid any nasty surprises!
An aversion to innovation?What legal requirements
It is common knowledge that Europe (including France ) in general is lagging behind other countries in terms of innovation and digitalization. Germany is no exception. However, this is not necessarily due to a lack of interest in innovation.
Gregor Hufenreuter believes that German culture is at what are utm tags and why are they needed? the root of this risk aversion and that it contributes to the fact that companies in this country are less willing to adopt innovations.
German companies are generally reluctant to make rapid and radical changes, but according to Gregor Hufenreuter, this is not necessarily a bad thing.
He explains:
“We strive for longer partnerships and focus on quality. </strong>As a result, sales cycles are also
In short, if you have an innovative product that poses little risk, it will be relatively easy for you to prospect and establish yourself in the DACH region . Even if your product poses a higher risk, but you can demonstrate how you can mitigate that risk, you will fare better in Germany and the DACH region.
On the other hand, if you fail to reassure your potential customers about the risks involved in your innovation, you will encounter some resistance.
Adapting to the German market conseils pour ancer
In Germany, reliability and punctuality are essential values in the business world.
Is it a cliché? Not really.
If you want to succeed in the DACH region, this contact lists is a simple principle you must adhere to. Conversely, you won’t get very far if you rely on punchlines and empty promises.
Gregor Hufenreuter explains that international companies often tend to rely on fear when it comes to compliance and regulatory compliance. But this approach doesn’t work at all for the DACH market.