Does your company know which products you are investing the most management resources in, which products are generating stable profits, and which products you should consider withdrawing from?
In companies that operate multiple
Businesses, managers and marketing staff need to have a bird’s-eye view of their company’s products and understand their interrelationships. Of course, they must also take into account the macro environment and the movements of competitors in the industry to create optimal product marketing strategies.
Product portfolio management is known
As a management methodology originally developed by the Boston Consulting Group (BCG) in the 1970s. Since then, new frameworks have been created one after another to telegram number list respond to the increasing complexity of market competition and the diversification of corporate needs.
Ansoff proposed a growth strategy matrix that
focuses on market and product novelty.
In this article, we will utilisez la sales intelligence explain the basic concepts of product portfolio management, example frameworks, and practical steps.
What is Product Portfolio Management (PPM)?
“Product portfolio management” is a management method that defines “how much resources to invest in b2b reviews each product” when a company develops multiple products or services.
However, most companies do not have an unlimited budget
Therefore! while they prioritize! investment in! products that! can bring returns! they also need to take! a medium- to long-term! perspective and continue to invest in products that will become the pillars of their business in the future, even if it means incurring losses.