Options for earning money using email
It is not only possible, but also necessary to turn your own client base into income. Unfortunately, not all senders do it honestly and legally. The level of earnings also depends on the method of obtaining the contact list. Client bases can be divided into two types depending on the method by which this information was collected:
- Clean base. These are contacts of people who have subscribed to the mailing list, agreeing to receive a certain type of content. This list is constantly cleared of outdated email addresses and contacts of those users who have unsubscribed themselves.
- Dirty base. Senders sometimes neglect the ethical rules of marketers and buy ready-made bases. Such lists contain data of people who did not agree to the mailing and do not expect your letters.
The methods of earning dataset money from email newsletters are identical for these two cases. But in the first case, with an equal number of subscribers, the income level will be significantly higher. Like address bases, the methods of earning money can be divided into white (legal) and black (illegal).
Each business can combine different ways to monetize its contact list, but the main focus should still be on legality. Let’s look ensure privacy and compliance in digital marketing at legal ways to make money from email newsletters.
Affiliate programs
You can promote links to your business partner’s branded website or your own project in your mailing list, where there are already links to your partner’s products or tools. For example, you are an organizer of ski database d tours. Manufacturers of ski equipment and related products can earn good money from your advertising mailing list. You just need to select several suppliers and offer them your services. If you want to interact with large companies, keep in mind that they are ready to pay for cooperation if your subscriber base has at least 10,000 users and the click-through rate is more than 20%.