Even B2B SaaS companies to manage multiple products simultaneously and allocate resources with appropriate priorities in order to continue to grow.
As of 2025, we are said to live in an age of rapid change and , but the emergence of generative AI tools in particular has the of development in the IT industry. Companies are drastically streamlining the system development process itself to the point that it is said that “AI-driven development will be the norm” from now on.
AI-driven development examples
(Source: Net Commerce ” AI-driven development is forcing a shift in business structure: Are you ready? “)
In order to continue to expand business in such an environment, it is necessary to carefully manage the portfolio strategy of the company. If you neglect to do so, you will quickly be left behind in the competition with other companies.
To prevent this, “product portfolio management” is necessary to objectively evaluate the growth and profitability of each product and make appropriate decisions. By implementing product portfolio management, you can get the following benefits:
Allows new ideas to develop
Share across the organization to create rapid learning cycles
Resources can be flexibly
Risk can be step by step
Streamline your sales and marketing processes
Provide comprehensive special database value to customers and enhance competitiveness
In this way, by implementing product portfolio management, it is possible to invest resources in new products with high growth potential and smoothly review stagnant products, thereby optimizing management resources.
In the B2B SaaS industry, where market changes are rapid, flexible resource allocation and decision-making through product portfolio management will become increasingly necessary.
Introduction of examples of frameworks useful for Product Portfolio
Management (PPM)
From here, we will introduce three typical frameworks in product portfolio management.
As we have already the top 5 concerns of exporters and how you can address them the BCG Matrix is a framework that is widely when managing product portfolios. It combines two axes, “market growth rate” and “relative market share,” to classify and evaluate the current state of a product into four quadrants.
BCG Matrix
By using this framework, companies
Can classify products into “stars,” “cash cows,” “problem children,” and “losers,” and visualize their current strengths, weaknesses, and room for growth. This allows them to allocate b2b reviews resources appropriately to revenue-generating! products and make investment decisions with an eye on the future market. We will provide an overview of each category separately.
This product has a high market growth
Rate and a high! market! share. The market! is growing! and the product ! service has a high! market share! so by continuing! to invest! there is! a possibility! that the! company can! secure more! market share! and increase! profits.