There are differences in You can optimize the level of service , the budget available, and the level of understanding of products between good customers who account for about 80% of sales, stable customers who do not spend large amounts but purchase regularly, and customers who purchase occasionally. It is very important to maintain good customers at the top of the deciles, so once they have been , we implement marketing that emphasizes relationships.
Among stable customers such as
Deciles 4 to 6, there are companies that have the potential to become loyal customers in the future. Therefore, it is necessary to actively share customer success stories in order to encourage them to upgrade to more plans or to upsell/cross-sell to more relevant plans.
Customers in the deciles 8 to 10 range
Are a mix of customers who have a poor understanding of your product or service, and customers brother cell phone list who are not with your product or service. It would be a good idea to consider marketing measures such as issuing coupons and informing customers about webinars to help them understand your product or service better.
By using decil analysis to divide customers into 10 categories, you can develop marketing strategies that suit each segment.
Reason 3: Resource allocation can be made more efficient
Marketing budgets are . In order to increase sales within those budgets, the most effective way is to what is a hot prospect (or qualified lead)? focus resources on customer groups that contribute significantly to sales (such as the 1st to 3rd deciles). As a result, ROI (return on investment) can be .
Of course, other customers are also important and are the target of marketing measures at the whole, but the ranking of resource allocation for individual measures is top > middle > bottom deciles. This is because allocating resources to customer groups that do not contribute to sales generally results in poor cost-effectiveness.
For the lower deciles, it is important
To carry! out! marketing b2b reviews at raising! the bottom! such as by providing information and event information while keeping costs down through email marketing, etc. This type of classification can also be done correctly with the results of decil analysis.